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An alternative vision born in salons: premium hair products free of additives or harsh ingredients. And a revolution in haircare was born…Alterna. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science.

THE SCIENCE OF SKINCARE

Since inception, Alterna has provided high performance products inspired by the science of skincare. With proprietary technology such as Age Control Complex and Plumping Marine Complex, we are dedicated to bring our discerning stylists and consumers the best technology in haircare.

EXQUISITE INGREDIENTS

No more choosing between natural ingredients and high performance results. Exquisite formulas with clinically proven results made with pure, sustainable ingredients like caviar, sea silk, bamboo, and kendi oil.

OUR COMMITMENT

At Alterna, what we leave out of our products is just as important as what we put in. We choose eco-certified ingredients that are sustainably harvested to maintain our precious environment. Our products are free of sulfates, parabens and synthetic color. We never test on animals and do not formulate with gluten.

High performance haircare and styling, by the brand embraced by uncompromising consumers and professionals around the world.

“With Caviar extract, hydrating Seasilk and Age Control Complex for younger looking hair.”

THE SCIENCE OF SKINCARE FOR HAIR®

Our first line of hair care products that addresses the intrinsic, chemical and environmental causes of aging. Our products contain exquisite, effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair.

EVERY CAVIAR ANTI-AGING PRODUCT CONTAINS:

Caviar extract: naturally concentrated rich source of Omega 3 fatty acids

Age-Control Complex: to address chemical, environmental and natural aging.
Seasilk: blend of marine botanicals for exceptional moisture.
Every Caviar product contains caviar extract sourced from France. 100% Free of parabens, sulfates and synthetic color.

Dedicated to strengthening hair with one of nature’s most resilient natural ingredients.

STRONG HAIR IS HEALTHY HAIR.

Dedicated to boosting hair’s intrinsic strength & flexibility with eco-certified Bamboo extract and natural ingredients sustainably harvested and sourced from around the world. Bamboo is one of the world’s fastest growing, most resilient, botanical resources.

BAMBOO PRODUCTS CONTAINS:

Eco-certified Bamboo extract: rich in vitamins, minerals and amino acids
Kendi Oil from Indonesia: nourishing natural oil rich in Omega 3 and 6
Maca Root from Peru: energizing superfood
Gooseberry from India: high concentrations of Vitamin C
Kalahari Melon from Namibia: natural sunscreen protection

100% Free of parabens, sulfates and synthetic color.

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Exclusively in our salon!